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You have a life-changing service or product, and you want to reach more of the people who need what you do? 



I write words that sell so your ideal clients can see the true value of your offer and are moved to take action.  Isn't it a wonderful thing when more of your ideal clients become your actual clients?!



I don’t use sleazy sales tactics or verbal trickery – but I'm ALL about helping you powerfully and effectively make the connection for your clients between what they need and what you provide.

I listen, learn the full value of what you have to offer, then use strategic words to communicate ALL that value to maximize your income and impact. 

Hi, I'm Joel

I'm here to help you do exactly that.

As a certified conversion copywriter

More about Joel

"Joel has all the things I look for in a copywriter - he understands the big picture AND is detail-oriented, he asks strategic questions so he can deliver exactly what I want AND gets it done without hand-holding, he is a clear communicator throughout the project AND always meets deadlines. He is one of my top go-to copywriters, and I'm always so grateful when he's available because he truly cares, and never does things halfway. Do yourself a favor, do your clients a favor, and hire him. Take something off your plate and call it DONE!"

Two words: Sanity saver!!!

~ Elise Hurd, Conversion Copywriter and Marketing Strategist 

Ready for your business to have strong, engaging messaging so you connect with even more of your ideal clients?  

Let’s make it happen. Schedule a complimentary 20 min. consultation with me and we’ll talk about your goals, and the next steps that are right for you. 

Schedule a FREE Consult with Joel

Your Next Step:

Schedule consult

Why "Focus Fox"?

These simple hand motions help students practice active listening and pay attention to what their teacher is saying. 

As a copywriter (and former teacher) that’s what my writing will do for your business: 

Let's grab your clients’ attention, focus them on the value of your offer, and give them the nudge they need to take action!

Did your elementary teacher ever use one of these friendly animal reminders to help your class transition or get back on task (maybe they called it "Quiet Coyote")?  

Did your elementary teacher ever use one of these friendly animal reminders to help your class transition or get back on task (maybe they called it "Quiet Coyote")? 

These simple hand motions help students practice active listening and pay attention to what their teacher is saying. 

As a copywriter (and former teacher) that’s what my writing will do for your business: 

Let's grab your clients’ attention, focus them on the value of your offer, and give them the nudge they need to take action!

Sincerely,